The latest campaign for iconic Perth jeweller Rosendorff is fiercely sentimental, stylish and romantic, and it was designed in response to a perplexing brand challenge. Rosendorff were at risk of missing a generation of consumers – they were running a successful business but were in danger of becoming a Mum's brand and were disappearing off younger women's radars. So Block, in partnership with Evo Innovation and media planners Maxus, have created a campaign that aims to revive the brand and move them in a more fashionable direction, but do it in a way that was believable and builds on the brand's heritage of romance.