As another Perth International Arts Festival wraps up, it as been announced that it is the biggest festival in the organisation's 55-year history.

Block is the Festival's strategic branding partner and this year completed a promotional campaign, including TV (which can be seen here), radio, print, posters, website (in partnership with Clever Starfish and PerthWeb) and brochures.

This is what the Festival had to say in its media release;

The Festival has garnered critical and audience acclaim across all areas of the program which has seen three weeks of the very best of the world’s contemporary arts form the core of the Festival. Six hundred international and national artists joined 250 West Australian artists in transforming Perth into a vibrant, creative playground, a place brimming with artistic adventures for three weeks ...

To date, the Perth Festival has taken $4.3 million at the box office, up 7 per cent on the same time last year. Paid attendance is well on track to reach the ambitious goal of 187,000 ...

Festival General Manager Julian Donaldson said: “The audience and box office targets for the 2009 Festival were very ambitious. They reflected our confidence in the program and in the audience's appetite for the highest quality international Festival. We are well positioned to achieve our audience target for 2009 and given the difficult economic climate we are thrilled with the box office result.”