Distinctive Luxury Unveiled: Block Launches Denise Kuriger Design and About Time We Met
Recently, Block has introduced two globally-oriented luxury brands: Denise Kuriger Design and About Time We Met. Together, these unique initiatives emphasise Block's resolute commitment to shaping brand excellence in the challenging landscape of luxury offerings.
"The launch of these projects showcases Block's commitment not only to crafting enduring visual identities, but also to cultivating brands with unique voices that establish a foundation for enduring success," remarked Adam Poole, Block's Director of Client Service. "These brands exemplify our tactical approach to product development."
Block's collaboration with New York and LA-based interior designer Denise Kuriger emanates an understated elegance. Serving A-listers and global media magnates, Kuriger's discerning clientele expects the epitome of discretion and service excellence.
"Denise's new identity artfully embraces the subtle interplay of layout, mirroring the finesse of her studio's work," shared Mark Braddock, Block co-CEO and ECD. "This led us to craft an intentionally understated yet artful look-and-feel, along with a language system focused on their process of creating bespoke timelessness. Every layout detail, including custom finishes, has been meticulously crafted and honed. The result is an inviting exploration of the finer nuances, creating a serene environment to embark on your individual design journey. The overall effect exudes timeless charm."
With their website currently under development, the new Denise Kuriger Design identity is set to rollout fully in the coming months.
The brainchild of long-time Block client Quintis Sandalwood, About Time We Met seeks to showcase the therapeutic potential of Australian-grown Indian Sandalwood for the beauty and cosmetics sector. Rooted in science and a legacy spanning over 4,000 years in cosmetics, Ayurveda, and spiritual practices, Indian Sandalwood is an embodiment of honesty, reliability, and well-being. About Time We Met's brand voice captures these qualities, making it a skincare line that one can rely on and trust - much like a close friend.
About Time We Met is skincare you can pinkie-swear by. Everyone – no matter their skin type, gender, or ethnicity – is invited to celebrate the skin they’re in with a brand that sounds, and acts, like a close friend.