Black Swan Theatre Company: 2020 Season

\ Challenge

For Black Swan State Theatre Company’s 2020 season, Artistic Director Clare Watson had programmed a diverse suite of productions that looked at universal themes through a distinctly Western Australian lens.

\ Outcome

Fittingly, the 2020 Season campaign, Stories from Here, was created to take audiences on a road trip around Western Australia, from the forest community of Manjimup to the historic inland town of York, the West Australian outback or the suburban streets of Perth. To launch Stories from Here, Block recruited seven emerging photographers to capture a mix of landscapes, from outer-suburbia to the beach and bush. The campaign takes inspiration from scrapbooks, travel journals, road directories and, even old telephone books, with colour sampled directly from the land: it’s designed to feel very inclusive and approachable, as theatre should be.

\ SERVICES

Advertising Campaign Development

Content Development and Writing

Media Planning and Buying

Social Media Marketing

Email and Direct Marketing

Event and Experiential Marketing

Print Design and Production

Still and Moving Image Creation

Signage & Environmental Graphics

Point of Sale Design

\ SECTORS

Arts & Culture

Not-For-Profit

Creative Industries

\ recognition

PADC AWARDS
AGDA AWARD
AWARDS AWARDS
COMMUNICATION ARTS

Black Swan Theatre Company: 2020 Season

\ Challenge

For Black Swan State Theatre Company’s 2020 season, Artistic Director Clare Watson had programmed a diverse suite of productions that looked at universal themes through a distinctly Western Australian lens.

\ Outcome

Fittingly, the 2020 Season campaign, Stories from Here, was created to take audiences on a road trip around Western Australia, from the forest community of Manjimup to the historic inland town of York, the West Australian outback or the suburban streets of Perth. To launch Stories from Here, Block recruited seven emerging photographers to capture a mix of landscapes, from outer-suburbia to the beach and bush. The campaign takes inspiration from scrapbooks, travel journals, road directories and, even old telephone books, with colour sampled directly from the land: it’s designed to feel very inclusive and approachable, as theatre should be.

\ SERVICES

Advertising Campaign Development

Content Development and Writing

Media Planning and Buying

Social Media Marketing

Email and Direct Marketing

Event and Experiential Marketing

Print Design and Production

Still and Moving Image Creation

Signage & Environmental Graphics

Point of Sale Design

\ SECTORS

Arts & Culture

Not-For-Profit

Creative Industries

\ recognition

PADC AWARDS
AGDA AWARD
AWARDS AWARDS
COMMUNICATION ARTS
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