Fizzy Duck

\ Challenge

Capel Vale are well-known for their mid-range wines so when they decided to foray into the realm of Pet Nats (notoriously popular with a younger, taste-making crowd) a brand extension was needed.

\ Outcome

A label to take pride of place, whether that be bar or backyard. We reimagined the Capel Vale duck for an audience uninterested in the status quo but inadvertently setting it. A group who buy for the label, stay for the flavour, and repurpose the empty bottle as a candle holder.

\ Services

Packaging Design

\ Sectors

Food & Beverage

\ Recognition

No items found.

Fizzy Duck

\ Challenge

Capel Vale are well-known for their mid-range wines so when they decided to foray into the realm of Pet Nats (notoriously popular with a younger, taste-making crowd) a brand extension was needed.

\ Outcome

A label to take pride of place, whether that be bar or backyard. We reimagined the Capel Vale duck for an audience uninterested in the status quo but inadvertently setting it. A group who buy for the label, stay for the flavour, and repurpose the empty bottle as a candle holder.

\ Services

Packaging Design

\ Sectors

Food & Beverage

\ Recognition

No items found.
No items found.
No items found.
No items found.
No items found.

\ Other Projects

View All

The Lester Prize

A new face for the arts.

Unsame 140

The extraordinary anti-ordinary.

WAnderland

Your portal to WA’s fascinating regional collections.

Sorted Futures

Meaningful change beneath the surface.

Underground at Allendale Square

Bringing attention to the invisible.

PLAN:C

The brew to get you through.

The Modern Traditionalists

Elegance designed to last.

Showroom-X

Local designers, global appeal.

Road Train Domain

Improving safety on outback roads.

The Avocado Collective

A brand system that’s good enough to eat.

New Junction

A new backyard for Midland.

Nanga Bush Camp

Finding space to explore.

Quintis Sandalwood

A balance of art and science.

Place Lab

Places for purpose and play.

Place Intelligence

Big data at human scale.

Perth is OK!

All that's good in WA.

Otherside Brewing Co.

Beer that’s cold, not cool.

Karrinyup: WA on Stage

A destination for the best in WA.

Marawar Capability Statement

One organisation’s ripple effect.

Main Roads WA 2022 Annual Report

An engaging public resource.

Freo.Social

Creating Freo’s new social heart.

Maarakool

A space for Whadjuk Noongar storytelling.

Kommunity Brew

Revolutionising drinking culture.

Black Swan Theatre Company: 2020 Season

Universal themes through a local lens.

JUCA

A life&style brand for parents&babies.

Joy

Brightening up a hospital stay.

City of Perth: Rebrand

A symbol for today, with a nod to our shared history.

Founder Families

Introducing balance to burn-out culture.

Dinosaurs of Patagonia

It’s huge, it’s here.

Fizzy Duck

Ducking the trends.

Feral Brewing Company

Anarchy that sells.

Central Park Perth

Transforming Perth’s centre point.

City of Mandurah

A city with a village heart.

Dais

Making data speak human.

AGWA: The West Australian Pulse

The future is ours to create.

About Time We Met

Your skin's new best friend.

BestBar

The best bar none.

Fremantle Dockers Rebrand

A coming of age for a sporting legend.

That's How We Fly Campaign

A First-Class Feed.