St Catherine’s College
Experience beyond measure
\ CHALLENGE
Founded in 1928 to offer women equal educational opportunities, St Catherine’s College has evolved from its original mission but remains committed to creating an inclusive, forward-thinking community. With Australian students less familiar with the concept of residential colleges, St Catherine’s wanted a brand refresh that highlights its premium, holistic experience—focusing on academic, social, and personal growth. The goal was to position St Catherine’s as more than a residence, showcasing it as a transformative community that fosters bold, curious minds.
\ OUTCOME
The refreshed identity presents St Catherine’s as a game-changer and a “first chapter” for students’ transformative journeys. Inspired by book spines and elements of the college crest, the new visual system symbolises the start of each resident’s story in a premium, dynamic environment. This brand concept positions St Catherine’s as a place for exploration, innovation, and leadership, enhancing its appeal and reinforcing its purpose of elevating the college experience beyond measure.
Services
Brand Guidelines and Systems
Brand Identity
Brand Positioning
Brand Strategy
Social Media Marketing
Signage & Environmental Graphics
Sectors
Education
