Perth Airport
That’s how we fly
\ CHALLENGE
Once-upon-a-time (the 90s) eating at airport meant bland, meagre, and expensive. For Perth Airport, it’s a preconception that couldn’t be futher from the truth. Walking through the terminals, travellers are treated to made-to-order tapas, barista brewed coffee, fresh salads, and the finest Western Australian wines, among other tempting morsels.
As the world reopened after the pandemic, Perth Airport approached Block to create an evergreen campaign that would shine a light on the quality, variety, and convenience of the food and beverage offerings at each terminal, and disrupt the ‘get-in, get-out’ mentality of flying.
\ OUTCOME
We let the food do the talking by creating a flexible, eye-catching campaign system that focused in on the vibrancy of the dishes and drinks on offer. A bespoke suite of stickers adds further customisation to each execution and can also work as a wayfinding tool.
Services
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Event and Experiential Marketing
Print Design and Production
Still and Moving Image Creation
Point of Sale Design
Sectors
Food & Beverage
Property
Tourism
Retail
Recognition
PADC Skulls 2024 Finalist
Communication Crafts: Photography
