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WE ARE BLOCK

Branding business not as usual.

 
 

WE'RE block and we're building something.

Something that is very difficult to define. It’s collaborative and based on the strength of partnerships. Smart, versatile and nimble, it’s fuelled by passion, commitment and ethics. We’re not an advertising agency nor a design studio nor a media company – although we can be all of those things from time-to-time.

We are a group of dreamers and pragmatists, lovers and fighters. We think big before we get down and dirty. We work hard to craft tailored communications that fit our clients perfectly. Because the media, business and social landscapes are in a constant state of flux, so too are we. We seek clients who are dealing with transformation and change.

We are building something – and we always will be. We believe that insightful strategy, world-class creativity and thoughtful tactics expressed through the smart use of media will deliver results for our clients’ brands and their businesses.

We are Block, and we’re building something…

 

who do we
think we are?

 

Our entire team consists of marketing and communication specialists whose first commitment and real concern is to aid our clients’ businesses in connecting in a meaningful way with their desired audiences.

Block is structured so that our team is large and experienced enough to deliver complete, time critical projects, while being small enough to have most of our senior team members directly involved in all our work.

 
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Mark Braddock
Co-founder & Creative Director

After setting the world on fire at Smarts Advertising (UK), Ogilvy (US) and The Martin Agency (US), Mark moved back to Perth and founded Block with partner Tanya, where he leads the creative and strategic output. Mark begrudgingly checks the box of Creative Director; despite the beard, thick rimmed spectacles and scarf, he swears he’s not like the others.

Mark has won many awards across three continents, and is currently president of the Perth Advertising and Design Club (PADC). And if that wasn’t enough, Mark is also an accomplished artist whose paintings have been exhibited to much acclaim in his own living room.

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Tanya Sim
Co-founder & Managing Director

Founding the studio in 2002 with her partner Mark, Tanya oversees Block’s management; her balance of business smarts the yin to her discerning creative yang. Beginning her career as an interior designer, Tanya worked her way through Edinburgh, New York and Richmond (Virginia), crafting interiors for world renowned brands.

Tanya is a big believer in reward for effort – after tending to her veggie garden, cooking for her family and bending into shape for pilates, tucking into a good gin and tonic is par for the course.

Presently Tanya sits on the board of the Perth Theatre Trust and is Chair of Highgate Primary School Board.

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Angela Palandri
General Manager

Cobbling together a cornucopia of life experience from years living in Switzerland, the US, Spain, France and now Perth, Angela steers Block’s ship with a keen eye for detail, and an even keener (and somewhat freakish) sense of smell. Her experience spans diverse strategic business roles, including being Head of Operations at 303Lowe for over five years.

For Angela, there is no decision that can be rushed, a trait which has meant she’s spent years trying to find the right shade of green for her fence at home, and taking almost as long to decide what she wants for lunch.

 

Giulia Palandri
Account Director & Business Development

Impeccably dressed and gesticulating like her Italian heritage compels her to, it’s inevitable that Giulia approaches client service with the same style and vigour. Following stints at 303Lowe and JWT Melbourne, Giulia now leads client service and new business at Block.

At any rate, Giulia leaves no stone unturned in life – it’s all about the discussion. While the creatives may bemoan the need to rationalise every word, colour and font choice, at the end of the day she will fight tooth and nail for the best outcome.

Melissa Mailey
Account Director

Growing up on a wheat and sheep farm didn’t deter Melissa from hopping around Australia in the big leagues of advertising. Starting with what she knew, Melissa worked on a range of accounts in agriculture across Australia, eventually moving to Sydney and Melbourne to head up client service on some of Australia’s biggest brands.

Returning back to Perth, Melissa now cracks the proverbial whip at Block, making sure clients get the best possible outcomes, all the while herding the unwieldy creatives in the right direction. It’s almost as if she’s done this somewhere before.

Daisy Bridgwood
Account Executive

Given her experience across marketing, events and public relations, it comes as no surprise that Daisy has the ability to simultaneously juggle enthralling stories and gossip, whilst managing the pressing needs of clients with teutonic efficiency. Conversely, she cannot actually juggle.

Daisy might also be the elusive magic pixie of Block; nobody knows how paper gets ordered, coffee appears in the machine, or which buttons to press on the dishwasher, but somehow, when nobody is looking, these things get done. She just winks.

 
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Louis Boys
Creative

Don’t mistake contemplation for absent-mindedness with Louis; the cogs are always turning to think up something weird and wonderful. Although he studied graphic design, Louis has a fondness for the written word too. This trait leads to him being Block’s go-to for grammatical advice, a tendency which he doesn’t not mind.

Despite a shocking short-term memory, Louis possesses many random tidbits of general knowledge, the result of spending far too much time trawling Wikipedia as a teenager. He’s pretty sure this will help him do more interesting work, but he forgets why. 

Cameron Murray
Creative

Though he may have been reared in the country, the tag ‘farm boy’ hardly sticks with Cameron. A Swiss Army Knife of skills and knowledge, Cameron has self-taught himself just about every trick in the book.

You’ll always find him tinkering with something – be it graphic, product and digital design, or fashion, screen printing and film. Cameron also has aspirations to get his t-shirt label off the ground, and is always thinking up ‘crackpot ideas’. Who knows what might come of that.

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Bentley
Office Supervisor

Other than his lackadaisical work schedule, Bentley is often found going in circles, attempting to catch his tail.

Bentley is something of a gatekeeper for Block – his watchful eye is never far from the front gate and the goings-on of Brisbane street.