Black Swan Theatre Company: 2020 Season
Universal themes through a local lens
\ CHALLENGE
For Black Swan State Theatre Company’s 2020 season, Artistic Director Clare Watson had programmed a diverse suite of productions that looked at universal themes through a distinctly Western Australian lens.
\ OUTCOME
Fittingly, the 2020 Season campaign, Stories from Here, was created to take audiences on a road trip around Western Australia, from the forest community of Manjimup to the historic inland town of York, the West Australian outback or the suburban streets of Perth. To launch Stories from Here, Block recruited seven emerging photographers to capture a mix of landscapes, from outer-suburbia to the beach and bush. The campaign takes inspiration from scrapbooks, travel journals, road directories and, even old telephone books, with colour sampled directly from the land: it’s designed to feel very inclusive and approachable, as theatre should be.
Services
Advertising Campaign Development
Content Development and Writing
Media Planning and Buying
Social Media Marketing
Email and Direct Marketing
Event and Experiential Marketing
Print Design and Production
Still and Moving Image Creation
Signage & Environmental Graphics
Point of Sale Design
Sectors
Arts & Culture
Not-For-Profit
Creative Industries
Recognition
AGDA Design Awards 2020 Finalist
Design Crafts: Typography
AGDA Design Awards 2020 Finalist
Print: Campaign
AGDA Design Awards 2020 Finalist
Design Crafts: Photography
City/Nation/Place Awards 2020 Finalist
Best Use of Design
PADC Skull Awards 2021 Gold
Design: Publication
PADC Skull Awards 2021 Silver
Communication Crafts: Photography
PADC Skull Awards 2021 Silver
Communication Crafts: Typography
PADC Skull Awards 2021 Silver
Brand Scheme below $20,000
Award Awards 2021 Finalist
Design: Campaign
