City of Mandurah
A city with a village heart
\ CHALLENGE
A council region home to over 80,000 residents, the City of Mandurah had come a long way since being officially declared a ‘city’ in 1990.
But while Mandurah had grown and evolved dramatically in the 30 years since, the City was finding itself stymied by a complex brand architecture, undefined organisational values and without a clear voice to communicate to their residents.
\ OUTCOME
Block helped reimagine the City inside and out, the culmination of years of in-depth consultation projects spanning their internal values, community visioning, brand architecture and brand identity. The result is these many steps coming together to work as one brand and one organisation. The brand identity system brings order, clarity, and a voice of pride to the City – one that is true to its place and its people’s vision: ‘woven by waterways, a city with a village heart – our Mandjoogoordap’.
Services
Brand Research
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Brand Guidelines and Systems
Employee Engagement and Recruitment Marketing
Website Design
Website Development
Print Design and Production
Still and Moving Image Creation
Signage & Environmental Graphics
Sectors
Local Government
Recognition
AGDA Design Awards 2020 Finalist
Branding: Large Business
AGDA Design Awards 2020 Finalist
Print: Campaign
PADC Skull Awards 2021 Silver
Design: Brand Scheme Above $20,000
