Dinosaurs of Patagonia
It’s huge, it’s here
\ CHALLENGE
The WA Museum Boola Bardip were to host a world-first exhibition, Dinosaurs of Patagonia, which would bring together full-scale casts of ancient Titanosaurs for the first time ever. It was a big deal made even bigger by the star of the show: Patagotitan, the largest terrestrial animal of all time. It was mind-blowing to see in person – reason enough to visit – and we knew that if the public were able to grasp just how huge this giant was, they’d know they needed to visit.
\ OUTCOME
The campaign brings the size of the exhibition to life. Literally. For the TVC, we illustrated the size of the Patagotitan by comparing it with another famously big entity: former NBA basketballer, Luc Longley. Unfortunately, at just 7'2", he wasn’t going to cut it, so we roped in his brothers as well. The approach of demonstrating the unbelievable size of Patagotitian was extended through every media execution.
Services
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Print Design and Production
Still and Moving Image Creation
Point of Sale Design
Sectors
Arts & Culture
Not-For-Profit
Public Sector
Education
Destination
Recognition
PADC Skulls 2022 Bronze
Online Film (60sec)
