\ Challenge

The Modern Traditionalists is a resource for the most exquisite designer furnishings and objects from around the world. IKEA and Freedom this is not: only the covetable, custom and well-crafted are accepted into the company’s collection –and we were tasked with building a brand that was equally as elegant.

\ Outcome

These pieces are extremely beautiful and intensely felt, deserving of an identity that matched their opulence without overpowering the insight the imagery offered. We kept the brand system refined and artfully understated to allow photography to shine.