Feral Brewing Co was Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. The Guardian described their signature brew Hop Hog “as near to the perfect beer as you will find” and their devotion to the the craft of brewing had seen them win every major beer award in the country. Despite the vast praise heaped upon Feral, this was not translating into the breadth of distribution the business required with many retail and hospitality venues refusing to stock the product purely based on the somewhat 'homespun' tone of the brand.

\ Challenge

Better reflect Feral's raw passion and craft to a wider audience, without shedding their fierce, renegade attitude.

\ Outcome

An unapologetically rough-and-ready brand that embraced its feral-ness. In the space of five years, Feral has gone from local curiosity to national legend at the helm of the unstoppable tide of craft beer, sparking the interest of multinationals.