Feral Brewing Company

Feral Brewing Co was Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. The Guardian described their signature brew Hop Hog “as near to the perfect beer as you will find” and their devotion to the the craft of brewing had seen them win every major beer award in the country. Despite the vast praise heaped upon Feral, this was not translating into the breadth of distribution the business required with many retail and hospitality venues refusing to stock the product purely based on the somewhat 'homespun' tone of the brand.

\ Challenge

Better reflect Feral's raw passion and craft to a wider audience, without shedding their fierce, renegade attitude.

\ Outcome

An unapologetically rough-and-ready brand that embraced its feral-ness. In the space of five years, Feral has gone from local curiosity to national legend at the helm of the unstoppable tide of craft beer, sparking the interest of multinationals.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Advertising Campaign Development

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

Point of Sale Design

Merchandise Design and Sourcing

\ SECTORS

Food & Beverage

Hospitality

\ recognition

AGDA AWARD
PADC AWARDS
AWARDS AWARDS
BRAND NEW
THE DIELINE

Feral Brewing Company

Feral Brewing Co was Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. The Guardian described their signature brew Hop Hog “as near to the perfect beer as you will find” and their devotion to the the craft of brewing had seen them win every major beer award in the country. Despite the vast praise heaped upon Feral, this was not translating into the breadth of distribution the business required with many retail and hospitality venues refusing to stock the product purely based on the somewhat 'homespun' tone of the brand.

\ Challenge

Better reflect Feral's raw passion and craft to a wider audience, without shedding their fierce, renegade attitude.

\ Outcome

An unapologetically rough-and-ready brand that embraced its feral-ness. In the space of five years, Feral has gone from local curiosity to national legend at the helm of the unstoppable tide of craft beer, sparking the interest of multinationals.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Advertising Campaign Development

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

Point of Sale Design

Merchandise Design and Sourcing

\ SECTORS

Food & Beverage

Hospitality

\ recognition

AGDA AWARD
PADC AWARDS
AWARDS AWARDS
BRAND NEW
THE DIELINE
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