Fremantle Dockers Rebrand

The Fremantle Dockers found themselves in a unique situation. The heritage of Australian Rules Football in the port city dated back over a century, yet in the AFL it was considered a baby. Over 16 seasons, they have built up a fiercely loyal and passionate fan base. But the success of every AFL team depends on the size and growth of its support base. The Fremantle Dockers realised it was time to broaden the brand’s appeal and lure a fresh generation of supporters, corporate sponsors and members to secure the Club’s future.

\ Challenge

Herald in a new era of the Dockers, without shedding their heritage or their uniquely Fremantle identity.

\ Outcome

A mature and down-to-business rebirth for the club that set the tone for years to come.

\ SERVICES

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Advertising Campaign Development

Content Development and Writing

Media Planning and Buying

Social Media Marketing

Email and Direct Marketing

Event and Experiential Marketing

Print Design and Production

Still and Moving Image Creation

Merchandise Design and Sourcing

\ SECTORS

Sport & Leisure

\ recognition

AGDA AWARD
PADC AWARDS

Fremantle Dockers Rebrand

The Fremantle Dockers found themselves in a unique situation. The heritage of Australian Rules Football in the port city dated back over a century, yet in the AFL it was considered a baby. Over 16 seasons, they have built up a fiercely loyal and passionate fan base. But the success of every AFL team depends on the size and growth of its support base. The Fremantle Dockers realised it was time to broaden the brand’s appeal and lure a fresh generation of supporters, corporate sponsors and members to secure the Club’s future.

\ Challenge

Herald in a new era of the Dockers, without shedding their heritage or their uniquely Fremantle identity.

\ Outcome

A mature and down-to-business rebirth for the club that set the tone for years to come.

\ SERVICES

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Advertising Campaign Development

Content Development and Writing

Media Planning and Buying

Social Media Marketing

Email and Direct Marketing

Event and Experiential Marketing

Print Design and Production

Still and Moving Image Creation

Merchandise Design and Sourcing

\ SECTORS

Sport & Leisure

\ recognition

AGDA AWARD
PADC AWARDS
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