Dept of Water and Environment Regulation
Retree Programme
\ CHALLENGE
The WA Department of Water and Environmental Regulation needed to launch two initiatives: the WA Tree Recovery Program, replacing trees removed due to biosecurity risk, and Treebate, a rebate for planting new trees. Communities were frustrated by the scale of removals — the brand had to turn loss into renewal and make participation feel positive and accessible.
\ OUTCOME
We created the Retree Programme —
a unifying name and identity signalling renewal. A bold, natural system gives clarity across outdoor, digital and nursery contexts, while messaging makes trees personal: shade, clean air and community. Retree reframed removal as opportunity. More than a rebate, it became a rallying point for greener neighbourhoods — showing that recovery starts with one tree, planted together.
Services
Brand research
Brand strategy
Brand positioning
Advertising campaign development
Content development and writing
Social media marketing
Email and direct marketing
Print design and production
Still and moving image creation
Sectors
Agriculture & Industry
Public Sector
Local Government
