Showroom-X
Local designers, global appeal
\ CHALLENGE
Block worked with Showroom-X to launch an exclusive online retail fashion brand to the Chinese market at a time when the retail landscape is changing. In Australia, the failure rate for retailers has reached 1.5X the national average compared to all sectors, while 1 in 10 purchases in Australia is now made online. Brands operating in Australia are experiencing the constraints of a market at saturation point.
\ OUTCOME
We worked with Showroom-X to develop a sophisticated Brand Identity and creative platform for launch that connected Showroom-X with a Chinese audience. It was created using a contemporary Australian aesthetic in line with the high-end Australian product offering. The Brand Identity was developed to bring to life an international feel with our unique Australian accent.
Showroom-X beat their first-round funding targets. At 2019 Paris Fashion Week, Showroom-X signed up their remaining targeted Australian designers – in some cases those who stock their product on no other online portal.
Services
Brand Research
Brand Strategy
Brand Positioning
Brand Identity
Brand Guidelines and Systems
Website Design
Website Development
Print Design and Production
Sectors
Fashion & Beauty
Creative Industries
Technology
Retail
Recognition
PADC Skull Awards 2021 Bronze
Brand Scheme Below $20,000
