Block worked with Showroom-X to launch an exclusive online retail fashion brand to the Chinese market at a time when the retail landscape is changing. In Australia, the failure rate for retailers has reached 1.5X the national average compared to all sectors, while 1 in 10 purchases in Australia is now made online. Brands operating in Australia are experiencing the constraints of a market at saturation point.
We worked with Showroom-X to develop a sophisticated Brand Identity and creative platform for launch that connected Showroom-X with a Chinese audience. It was created using a contemporary Australian aesthetic in line with the high-end Australian product offering. The Brand Identity was developed to bring to life an international feel with our unique Australian accent.
Showroom-X beat their first-round funding targets. At 2019 Paris Fashion Week, Showroom-X signed up their remaining targeted Australian designers – in some cases those who stock their product on no other online portal.