Freo.Social

Situated on the site of the former Artillery Drill Hall and Fly By Night Musicians Club in the heart of Fremantle, Freo.Social is an ambitious venue conceived as the new heart of its community – with co-working spaces, a nanobrewery, food trucks, shows, and much more. With its impending opening, its owners needed to communicate this vision to its stakeholders and the general public.

\ Challenge

Create a brand that would pay respect to the venue’s heritage, whilst staking its claim as a social and creative hub for the community.

\ Outcome

Freo.Social is a brand built for a social generation; one that pays homage to the venue’s military and musical heritage whilst celebrating creative and social communities. The venue's launch has been a resounding success – with back-to-back shows scheduled between now and the end of the year, many of which are sold out or selling out.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Naming

Brand Guidelines and Systems

Advertising Campaign Development

Content Development and Writing

Social Media Marketing

Website Design

Website Development

Print Design and Production

Still and Moving Image Creation

Signage & Environmental Graphics

Point of Sale Design

Merchandise Design and Sourcing

\ SECTORS

Arts & Culture

Hospitality

Creative Industries

Food & Beverage

Destination

\ recognition

AGDA AWARD
PADC AWARDS
COMMUNICATION ARTS

Freo.Social

Situated on the site of the former Artillery Drill Hall and Fly By Night Musicians Club in the heart of Fremantle, Freo.Social is an ambitious venue conceived as the new heart of its community – with co-working spaces, a nanobrewery, food trucks, shows, and much more. With its impending opening, its owners needed to communicate this vision to its stakeholders and the general public.

\ Challenge

Create a brand that would pay respect to the venue’s heritage, whilst staking its claim as a social and creative hub for the community.

\ Outcome

Freo.Social is a brand built for a social generation; one that pays homage to the venue’s military and musical heritage whilst celebrating creative and social communities. The venue's launch has been a resounding success – with back-to-back shows scheduled between now and the end of the year, many of which are sold out or selling out.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Naming

Brand Guidelines and Systems

Advertising Campaign Development

Content Development and Writing

Social Media Marketing

Website Design

Website Development

Print Design and Production

Still and Moving Image Creation

Signage & Environmental Graphics

Point of Sale Design

Merchandise Design and Sourcing

\ SECTORS

Arts & Culture

Hospitality

Creative Industries

Food & Beverage

Destination

\ recognition

AGDA AWARD
PADC AWARDS
COMMUNICATION ARTS
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.