Place Lab

\ Challenge

Place Lab are stalwarts in the WA place-making game with a penchant for both pragmatism and play. With ambitions to crack both the East-coast and international markets, they could no longer rely solely on word of mouth.  

\ Outcome

A brand system that clearly conveyed Place Lab’s MO: to bring joy to people and their environment. It’s a visual playground – expressive, memorable, and fun – with a simple and easy-to-use structure. Guiding the system is the motif of an equation, used to highlight the different elements (social, economic, environmental) and rigorous processes that lead to a ‘bigger picture’ place.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Identity

Brand Guidelines and Systems

\ SECTORS

Professional Services

Creative Industries

Destination

Property

\ recognition

PADC AWARDS
AGDA AWARD
BRAND NEW

Place Lab

\ Challenge

Place Lab are stalwarts in the WA place-making game with a penchant for both pragmatism and play. With ambitions to crack both the East-coast and international markets, they could no longer rely solely on word of mouth.  

\ Outcome

A brand system that clearly conveyed Place Lab’s MO: to bring joy to people and their environment. It’s a visual playground – expressive, memorable, and fun – with a simple and easy-to-use structure. Guiding the system is the motif of an equation, used to highlight the different elements (social, economic, environmental) and rigorous processes that lead to a ‘bigger picture’ place.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Identity

Brand Guidelines and Systems

\ SECTORS

Professional Services

Creative Industries

Destination

Property

\ recognition

PADC AWARDS
AGDA AWARD
BRAND NEW
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