Joy — Volume I
Brightening up a hospital stay
\ CHALLENGE
In the business of looking on the brighter side, Montauk Lighting Co held an art exhibition to raise funds for the continuation of art workshops at Perth Children’s Hospital (PCH). The opportunity to create and focus upon art during hospital stays can be transformative. At the very least it breaks up long and difficult days; at best, it can be a path to a new passion or even a career. The exhibition (aptly named Joy) required an identity that would uplift, inspire and scintillate as effectively as the art itself.
\ OUTCOME
We created a smile-inducing system that grabbed attention for a great cause across digital, print, and OOH formats while allowing space for each artwork to truly shine. The results were glowing. Montauk Lighting Co raised a total of $54,018 – enough to fund two years of in-hospital art workshops for sick children, facilitated by established WA artists and run by the Starlight Foundation, and a prize in the Youth Category Lester Prize Portraiture Awards for those at PCH.
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Print Design and Production
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Arts & Culture
Not-For-Profit
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Recognition
AGDA Design Awards 2022 Judge’s Choice
Design For Good: Social & Community
AGDA Design Awards 2022 Merit
Design For Good: Social & Community
PADC Skulls 2022 Finalist
Design: Design For Good
