\ Challenge

Advance PMS - an avocado packing, marketing, and advocacy group - approached Block with the mission to make their brand identity as attention-grabbing and exciting as a half-priced avocado. With an aim to expand their operations nationally and globally, they needed a name that could work – and be understood – anywhere in the world, plus a branding system that would remain fun, fresh and visible in the future.

\ Outcome

From naming to brand guidelines, avocado was at the centre of it all (literally, in the case of some of our letters). Block developed an instantly recognisable identity to last decades to come.