The Avocado Collective
A brand system that’s good enough to eat
\ CHALLENGE
Advance PMS - an avocado packing, marketing, and advocacy group - approached Block with the mission to make their brand identity as attention-grabbing and exciting as a half-priced avocado. With an aim to expand their operations nationally and globally, they needed a name that could work – and be understood – anywhere in the world, plus a branding system that would remain fun, fresh and visible in the future.
\ OUTCOME
From naming to brand guidelines, avocado was at the centre of it all (literally, in the case of some of our letters). Block developed an instantly recognisable identity to last decades to come.
Services
Brand Research
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Naming
Brand Guidelines and Systems
Website Design
Website Development
Print Design and Production
Packaging Design
Point of Sale Design
Sectors
Agriculture & Industry
Food & Beverage
Professional Services
Recognition
AGDA Design Awards 2021 Distinction
Brand Expression: Typography
Craft: Typography for Design
AGDA Design Awards 2021 Judges Choice
Brand Expression: Typography
43rd AWARD Awards 2022 Silver
Typography: Type Design
2022 Campaign Brief Awards
Best of the Year- F*ck That's Good
2022 The Work - Accepted
Brand Identity, Miscellaneous
2022 D&AD Awards - Shortlisted
Typography & Logos
2022 The One Show - Shortlisted
Brand Identity
