The Avocado Collective

\ Challenge

Advance PMS - an avocado packing, marketing, and advocacy group - approached Block with the mission to make their brand identity as attention-grabbing and exciting as a half-priced avocado. With an aim to expand their operations nationally and globally, they needed a name that could work – and be understood – anywhere in the world, plus a branding system that would remain fun, fresh and visible in the future.

\ Outcome

From naming to brand guidelines, avocado was at the centre of it all (literally, in the case of some of our letters). Block developed an instantly recognisable identity to last decades to come.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Naming

Brand Guidelines and Systems

Website Design

Website Development

Print Design and Production

Packaging Design

Point of Sale Design

\ SECTORS

Agriculture & Industry

Food & Beverage

Professional Services

\ recognition

AGDA AWARD
AWARDS AWARDS
PADC AWARDS
D&AD Award
CAMPAIGN BRIEF AWARDS
ONE SHOW
The Work
BRAND NEW
ADFEST

The Avocado Collective

\ Challenge

Advance PMS - an avocado packing, marketing, and advocacy group - approached Block with the mission to make their brand identity as attention-grabbing and exciting as a half-priced avocado. With an aim to expand their operations nationally and globally, they needed a name that could work – and be understood – anywhere in the world, plus a branding system that would remain fun, fresh and visible in the future.

\ Outcome

From naming to brand guidelines, avocado was at the centre of it all (literally, in the case of some of our letters). Block developed an instantly recognisable identity to last decades to come.

\ SERVICES

Brand Research

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Naming

Brand Guidelines and Systems

Website Design

Website Development

Print Design and Production

Packaging Design

Point of Sale Design

\ SECTORS

Agriculture & Industry

Food & Beverage

Professional Services

\ recognition

AGDA AWARD
AWARDS AWARDS
PADC AWARDS
D&AD Award
CAMPAIGN BRIEF AWARDS
ONE SHOW
The Work
BRAND NEW
ADFEST
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.