Karrinyup
WA on stage
\ CHALLENGE
When Karrinyup Shopping Centre opened in 1973, it was the largest mall in the Perth Metropolitan Area. Following its $800 million redevelopment, Karrinyup was set to reclaim that title as it doubled in size to become a true contemporary urban village with over 290 outlets, including the largest and broadest fashion offering the state had ever seen.
We were challenged to re-energise a local audience who were weary after years of constant building, while attracting new visitors from a wider geographic area than any retail offering in Perth ever had.
\ OUTCOME
A development on this scale is a game changer. Not only does it make a significant impact commercially but it also has a profound effect on Western Australia’s urban and cultural fabric. Karrinyup had to become a destination brand, a lifestyle brand, a brand reflective of the unique place Karrinyup would inevitably hold in state. We recognised that Karrinyup would be a stage for the best in WA and, so too, must its launch campaign. So was born: WA on Stage.
Services
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Event and Experiential Marketing
Email and Direct Marketing
Print Design and Production
Still and Moving Image Creation
Signage & Environmental Graphics
Point of Sale Design
Sectors
Destination
Retail
Fashion & Beauty
Food & Beverage
Property
Hospitality
Recognition
AGDA Design Awards 2021 Distinction
Photography for Design
AGDA Design Awards 2021 Merit
Campaign Design
PADC Skulls Awards 2021 Bronze
Communication Crafts: Best Art Direction & Design
Communication Crafts: Photography
43rd AWARD Awards 2022 Finalist
Photography for Design
Australian Marketing Institute Excellence 2022 Winner
Brand Revitalisations: WA State Winner
Shopping Centre Council of Australia Marketing Awards 2022 Winner
Brand & Partnerships: Large (150 stores or more)
