\ Challenge

Since 2007, via its support in fostering and developing the Perth artistic community, The Black Swan Prize for Portraiture had created a unique space in the hearts and minds of the local community. The strategic decision had been to re-name the award The Lester Prize for Portraiture (after its founding patron Richard Lester). The challenge was to retain the Prize’s authenticity, and create a distinctive portraiture brand with presence and impact in the national market that is on par with the world’s leading art prizes.

\ Outcome

To elevate the profile and prestige of The Lester Prize, we have designed a very classic, timeless and dynamic identity. The icon plays on the ‘L’ in Lester to create a framing device that can be adapted to reflect the different styles and faces represented in the portraiture prize. The rebrand also delivers the consistency and clarity needed to attract world-class partners and sponsors.