The Lester Prize
Since 2007, via its support in fostering and developing the Perth artistic community, The Black Swan Prize for Portraiture had created a unique space in the hearts and minds of the local community. The strategic decision had been to re-name the award The Lester Prize for Portraiture (after its founding patron Richard Lester). The challenge was to retain the Prize’s authenticity, and create a distinctive portraiture brand with presence and impact in the national market that is on par with the world’s leading art prizes.
To elevate the profile and prestige of The Lester Prize, we have designed a very classic, timeless and dynamic identity. The icon plays on the ‘L’ in Lester to create a framing device that can be adapted to reflect the different styles and faces represented in the portraiture prize. The rebrand also delivers the consistency and clarity needed to attract world-class partners and sponsors.