The Lester Prize
A new face for the arts

\ CHALLENGE

Since 2007, via its support in fostering and developing the Perth artistic community, The Black Swan Prize for Portraiture had created a unique space in the hearts and minds of the local community. The strategic decision had been to re-name the award The Lester Prize for Portraiture (after its founding patron Richard Lester). The challenge was to retain the Prize’s authenticity, and create a distinctive portraiture brand with presence and impact in the national market that is on par with the world’s leading art prizes.

\ OUTCOME

To elevate the profile and prestige of The Lester Prize, we have designed a very classic, timeless and dynamic identity. The icon plays on the ‘L’ in Lester to create a framing device that can be adapted to reflect the different styles and faces represented in the portraiture prize. The rebrand also delivers the consistency and clarity needed to attract world-class partners and sponsors.

Services
Brand Research
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Naming
Brand Guidelines and Systems
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Email and Direct Marketing
Event and Experiential Marketing
Website Design
Website Development
Print Design and Production
Still and Moving Image Creation
Signage & Environmental Graphics