PLAN:C
The brew to get you through
\ CHALLENGE
As the local independent brewing industry was being hit early and hard by the COVID-19-related closure of venues, the team at Otherside Brewing Co set themselves the challenge to deliver a craft beer as cost-effectively – and as quickly – as possible. That was on a Friday.
\ OUTCOME
By Monday, Block had bought the idea to life by naming, branding and designing ‘PLAN: C’ SIMPLE ALE. By Wednesday, the brew team had a recipe and beer in the tank. PLAN: C received huge support from local retailers, many of whom have made significant pre-orders to ensure the brewery is able to make it happen. So far three runs of PLAN: C have soldout, each before they had been packaged. The independent retail chain Liquor Barons picked up the product across its entire network.
Services
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Print Design and Production
Still and Moving Image Creation
Packaging Design
Point of Sale Design
Sectors
Food & Beverage
Recognition
PADC Skull Awards 2021 Silver
Communication Crafts: Best Writing
PADC Skull Awards 2021 Silver
Integrated Campaign: Brand
The Work 2021
Integrated Campaign
