PLAN:C

\ Challenge

As the local independent brewing industry was being hit early and hard by the COVID-19-related closure of venues, the team at Otherside Brewing Co set themselves the challenge to deliver a craft beer as cost-effectively – and as quickly – as possible. That was on a Friday.

\ Outcome

By Monday, Block had bought the idea to life by naming, branding and designing ‘PLAN: C’ SIMPLE ALE. By Wednesday, the brew team had a recipe and beer in the tank. PLAN: C received huge support from local retailers, many of whom have made significant pre-orders to ensure the brewery is able to make it happen. So far three runs of PLAN: C have soldout, each before they had been packaged. The independent retail chain Liquor Barons picked up the product across its entire network.

\ SERVICES

Advertising Campaign Development

Content Development and Writing

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

Point of Sale Design

\ SECTORS

Food & Beverage

\ recognition

PADC AWARDS
AGDA AWARD
AWARDS AWARDS
CAMPAIGN BRIEF AWARDS
The Work
ADFEST
ADSTARS
CONTAGIOUS MAGAZINE

PLAN:C

\ Challenge

As the local independent brewing industry was being hit early and hard by the COVID-19-related closure of venues, the team at Otherside Brewing Co set themselves the challenge to deliver a craft beer as cost-effectively – and as quickly – as possible. That was on a Friday.

\ Outcome

By Monday, Block had bought the idea to life by naming, branding and designing ‘PLAN: C’ SIMPLE ALE. By Wednesday, the brew team had a recipe and beer in the tank. PLAN: C received huge support from local retailers, many of whom have made significant pre-orders to ensure the brewery is able to make it happen. So far three runs of PLAN: C have soldout, each before they had been packaged. The independent retail chain Liquor Barons picked up the product across its entire network.

\ SERVICES

Advertising Campaign Development

Content Development and Writing

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

Point of Sale Design

\ SECTORS

Food & Beverage

\ recognition

PADC AWARDS
AGDA AWARD
AWARDS AWARDS
CAMPAIGN BRIEF AWARDS
The Work
ADFEST
ADSTARS
CONTAGIOUS MAGAZINE
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