The thing about big data is that it’s not rare. It’s everywhere, all the time. The trick is to distinguish the useful stuff from the background noise and to interpret it in a way that can inform better decision-making. Harnessing the ubiquitous nature of big data is at the heart of start-up, Place Intelligence’s mission. The analysis and interpretation of location-specific data to guide better placemaking outcomes and manage the public realm, is a potential godsend for developers, all levels of government, and the public sector.
Place Intelligence required an identity that visually and verbally conveyed the nature of the business in distilling big, complex ideas down to direct, actionable insights.