With nearly 120 years of history refining, producing and dealing in precious metals, The Perth Mint has played a significant part in the development of the state of Western Australia. This multi-faceted business is an innovator and champion of the industry. Despite their presence on a global scale, the Mint were experiencing a siloed mentality across their business lines, as well as bearing a dated, incoherent brand identity.
Bring the Mint's vast activities together, whilst creating a brand that could traverse retail and investor customers.
A contemporary brand and a unified platform for the Mint to shine on a global scale.